FYI
Posted: Fri Jan 11, 2002 12:08 am
JEEP - DODGE Boycott Underway
Most of you have read the information about the anti-hunting commercial being run by Diamler-Chrysler and some of you have even sent e-mails to them voicing your concern.
So far, according to the following press release by the WLFA, this company has refused to acknowledge the hunting communities perspective of this issue and has decided to allow the ad to run nationally.
SDH has tried to e-mail this business asking for their perspective and it appears they have shut down their e-mail program and initiated an auto-response letter indicating they are currently trying to catch up with the mass of letters received during the holidays.
Apparently the only way to effectively contact DiamlerChrysler is to call them by telephone at (248) 512-2992. The Public Relations Spokesperson is Diane Jackson.
Jeep Takes Cheap Shot at American Sportsmen Through Anti-Hunting Ad
Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles, has turned its back on American sportsmen by launching an advertising campaign that glorifies anti-hunters and vilifies hunters.
In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded site with two deer tied on top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the man's deer. The driver of the Jeep then crosses the road to a location that shows a "No Hunting" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.
"Although this message was meant to be tongue-in-cheek, it won't be taken that way by the 40 million sportsmen across America," said WLFA President Bud Pidgeon. "This ad gives the distinct impression that people who 'save' wildlife from hunters - and drive Jeeps - are the good guys. In reality, the good guys are American sportsmen. They are our nation's number one conservationists and they are the reason that America's wildlife is flourishing."
When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was unwilling to acknowledge the insulting message portrayed in its commercial. She said that the ad was creative and would continue to run nationally.
Apparently, Jeep is not yet listening to its customers. A Jeep employee reported that calls protesting the commercial were swamping its switchboard.
"Sportsmen need to send DaimlerChrysler and Jeep a strong message that its anti-hunting sentiments are not appreciated," responded Pidgeon. "As an owner of a vehicle manufactured by this company, I intend to personally communicate my strong resentment about the direction this company has taken. I will encourage my friends and colleagues to do the same."
Sportsmen can express their dissatisfaction by contacting DaimlerChrysler at (248) 512-2992 or by faxing (248) 512-1760. They can also write DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, Michigan, 48321-8004.
Please post this in the other state forums.
Most of you have read the information about the anti-hunting commercial being run by Diamler-Chrysler and some of you have even sent e-mails to them voicing your concern.
So far, according to the following press release by the WLFA, this company has refused to acknowledge the hunting communities perspective of this issue and has decided to allow the ad to run nationally.
SDH has tried to e-mail this business asking for their perspective and it appears they have shut down their e-mail program and initiated an auto-response letter indicating they are currently trying to catch up with the mass of letters received during the holidays.
Apparently the only way to effectively contact DiamlerChrysler is to call them by telephone at (248) 512-2992. The Public Relations Spokesperson is Diane Jackson.
Jeep Takes Cheap Shot at American Sportsmen Through Anti-Hunting Ad
Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles, has turned its back on American sportsmen by launching an advertising campaign that glorifies anti-hunters and vilifies hunters.
In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded site with two deer tied on top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the man's deer. The driver of the Jeep then crosses the road to a location that shows a "No Hunting" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.
"Although this message was meant to be tongue-in-cheek, it won't be taken that way by the 40 million sportsmen across America," said WLFA President Bud Pidgeon. "This ad gives the distinct impression that people who 'save' wildlife from hunters - and drive Jeeps - are the good guys. In reality, the good guys are American sportsmen. They are our nation's number one conservationists and they are the reason that America's wildlife is flourishing."
When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was unwilling to acknowledge the insulting message portrayed in its commercial. She said that the ad was creative and would continue to run nationally.
Apparently, Jeep is not yet listening to its customers. A Jeep employee reported that calls protesting the commercial were swamping its switchboard.
"Sportsmen need to send DaimlerChrysler and Jeep a strong message that its anti-hunting sentiments are not appreciated," responded Pidgeon. "As an owner of a vehicle manufactured by this company, I intend to personally communicate my strong resentment about the direction this company has taken. I will encourage my friends and colleagues to do the same."
Sportsmen can express their dissatisfaction by contacting DaimlerChrysler at (248) 512-2992 or by faxing (248) 512-1760. They can also write DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, Michigan, 48321-8004.
Please post this in the other state forums.