Re: Yeti bucket. Give me a break
Posted: Thu Aug 15, 2013 3:01 pm
I would hire either of those marketing heads in a heartbeat even if it meant a temporary pay cut for myself. They are brilliant!GrizwalD wrote:ACE is spot on ..... these guys are plain genius..... they found the right product and the right target market for that productACEINTHEHOLE wrote:I am not saying anything is wrong with YETI or Costa at all. I have Costas and love them, I won a YETI and it seems to function just like all other ice chest. My point is, there are other coolers and sunglasses on the market that are just as good or better for the same price, but because of great marketing we are having a conversation about YETI and Costa and not all the others. Costa and YETI have figured out how to get people to buy other products that advertise for them as well. They are getting paid for people to walk around in their t shirts and hats and getting paid for people to drive around with their stickers on their trucks. Marketing Genius.
