Yeti bucket. Give me a break

[rjohnson]

I am not saying anything is wrong with YETI or Costa at all. I have Costas and love them, I won a YETI and it seems to function just like all other ice chest. My point is, there are other coolers and sunglasses on the market that are just as good or better for the same price, but because of great marketing we are having a conversation about YETI and Costa and not all the others. Costa and YETI have figured out how to get people to buy other products that advertise for them as well. They are getting paid for people to walk around in their t shirts and hats and getting paid for people to drive around with their stickers on their trucks. Marketing Genius.

ACE is spot on ..... these guys are plain genius..... they found the right product and the right target market for that product

I would hire either of those marketing heads in a heartbeat even if it meant a temporary pay cut for myself. They are brilliant!

[cwink]

I want to know who's idea it was to go with the "Ice Blue" color.. I mean they should have just gone all out PINK.. I mean don't these guys with all the stickers, costas, and yeti things wear them Pink Shirts with the popped colllar? Wouldn't they want a PINK Yeti to match the shirt???? Shoot the ladies might even buy the pink Yeti's too..

for full disclosure I do have 3 Yeti coolers and Costas prescription shooting sunglass and have a Yeti Sticker on my truck, but I do not own a pink shirt